Berlitz International Camps Launching This Summer

2012-06-05

Berlitz International Camps Launching This Summer - 8 Countries Teaching Language, Cross-Cultural Skills

Princeton, New Jersey (May 25, 2012) – Why wait until college to send your children abroad? Give your son or daughter the opportunity to learn a new language and culture in one of 8 countries around the world participating in Berlitz Corporation’s recently launched, Berlitz International Camps. For kids and teens ages 7 - 18 the camps are specially-designed, study abroad programs offered during the summer and winter months starting in 2012.

Kids and teens from around the world meet together in a new country, stay in shared accommodation and learn
foreign language
and cross-cultural skills. The camps are currently offered
at 14 locations in 8 countries: Switzerland, the UK, Ireland, Austria, France, Italy, Spain and Canada.

As part of its new strategic direction to engage younger audiences at an early age, Berlitz launched Berlitz International Camps to broaden the horizons of the younger generation and develop their skills to become successful global citizens. The camps offer the perfect combination of communicative and experiential language learning programs with a variety of stimulating activities.

Participants will:

  • learn and improve foreign language skills
  • become familiar with communication, interviewing and presentation techniques
  • participate in stimulating fun activities and workshops
  • make new friends from different countries
  • become more aware of cultural differences
  • share fun activities with friends of all kinds
  • and be completely immersed in a foreign language speaking environment.

“The findings from recently fielded Berlitz market research confirmed our strategic direction should target the Global Citizens market segment,” said Jun Usaka, Berlitz Kids & Teens Global Leader. “Our target customers’ parents are not only enthusiastic about foreign language learning and enrichment activities for their children, but are highly interested in study abroad programs to broaden their cultural awareness.” (Media Note: Berlitz market research results available upon request)

Junior Leadership Camp in Switzerland

Berlitz also introduces “Junior Leadership Camp”, a flagship global leadership development program for teenagers ages 12 -17. The camp is designed to prepare teens for future challenges linked to globalization. There are two programs this summer in Switzerland (Davos, July 1st – 14th and Lucerne, July 15th – 28th). The program will be conducted in English, so participants can improve their language skills by learning new techniques or concepts in each focus area.


To learn more about Berlitz International Camps, please visit the Berlitz website at http://www.berlitz.com/internationalcamps.

About Berlitz Corporation
With more than 550 locations in over 70 countries, Berlitz Corporation has long been established as the world’s premier
provider of language training and cross-cultural services. Today Berlitz is a global leadership training and education company with a comprehensive portfolio which adds communications skills development, global leadership training and customized dynamic solutions for cultural competency, available via multiple delivery platforms. For more information on Berlitz programs and services, visit www.berlitz.com


Contact:
Angela Ruggiero
Stanton
Communications
Tel: 212 616 3601
Email:
aruggiero@stantoncomm.com

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