Berlitz Mexico Summer Camp

2012-10-25

Berlitz Mexico's Summer Camp

Even though summer has ended, the Berlitz Mexico’s summer camp program, “Creating Global Citizens” for kids and teens is ongoing. The program started in 2010 with around 420 participants and has been well received and growing with over 1,200 participants for 2012. The four week program focuses on the development and application of communication, leadership and cross-cultural skills through fun and dynamic activities.

The program features a weekly theme and daily topics. Every week ended with a project in which the students put into practice and applied the leadership skills they learned in real life interaction.  

This year’s summer camp was held at three KidZania locations: Santa Fe, Cuicuilco and Monterrey. The participants had the opportunity to showcase what they learned and acquired in a series of activities such as presentations, skits, songs and interviews. Their parents were able to join the showcase to see their children take on leadership roles and work together as part of a team while using English to communicate.

“The enthusiasm and dedication of all staff involved, was the key factor in the program’s success,” says Alejandro Martin, Director of Marketing for Mexico. Additional factors contributing to the strong results include:

1. Early planning of the overall program.

2. An effective marketing campaign.

3. Well-trained language center staff to sell the program and academic teams to create and deliver the content.

4. Total involvement from all staff with a focus on achievement.

In conclusion, Berlitz Mexico has found the key ingredient for making a successful summer camp. They included various types of cultural activities that help children to interact with people from different cultures, countries and backgrounds in order to be successful global citizens. Based on the success of this program, Global Kids & Teens (HQ) are collaborating with Berlitz Mexico, under the leadership of Eduardo Hernandez, Kids & Teens Program Manager to develop Kids & Teens cultural training programs, that will be piloted globally in 2013.

For more information about the mentioned Kids & Teens cultural training programs, please feel free to contact: Alejandro Martin at alejandro.martin@berlitz.com.mx.

 

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