Exploring “Chinese Style” Development under Present Transformations


2012 Berlitz Global Leadership Summit convened in Shanghai, the financial and business center of China

The 2012 Global Leadership Summit was opened in Radisson’s Hotel, Shanghai, hosted by a world-famous cross-culture education organization – Berlitz. The theme of this forum was defined as “Global Leadership Insights Within The Current Chinese Context”, aiming to explore global leadership under current changes and sustainable business growth modes in China.

300 business leaders from multinational organizations, such as OCBC (Oversea-Chinese Banking Corp), Fosun Group, Roland Berger Strategy Consultants, Manpower, RTKL and so on, and famous scholars from for example American Thunder Bird Business School and Northern European Management School engaged in in-depth discussion in this summit via key-note speeches, round-table meetings, and parallel workshops. Topics such as “global leadership and Chinese Driving Force”, “Sustainable Development Models for Global Business Organizations under New Economic Contexts”, “The Inclusiveness of Organizations and Innovation Management”, and “Diverse Team Management in Digital Times” were highlighted.

With the national strategy of “go out” being launched in the twelfth Five Year Plan (2011-2015) period, organizations in China are required to further improve global leadership and cross-cultural management capabilities, strengthen innovative management abilities under new international market rules, and build sustainable international competence.

In the present economic context, the exploration and expansion of emerging markets such as China are valued by global corporations. Thus, how to realize the inclusive management of global team, establish suitable and effective style of leadership in accordance with local culture becomes the core subject of business management.

Mr Yupeng Zhou, formal Municipal Standing Committee and Deputy Mayor of Shanghai, and Mr. Weicheng Wang, the vice-director of Shanghai Foreign Investment Development Board and Shanghai Overseas Investment Development Board, were invited in this forum and expressed their opinions on the status quo and prospective development directions on the globalization of Chinese organizations. Meanwhile, Mr. John Cunliffe, the   British consulate in Shanghai   and Dr. Iris Duchetsmann,     have participated in the discussion on the investment circumstances and environments in China, providing a vast of valuable information for participants.  

Mr. Jie Ding from Roland Berger Strategy Consultants, offered his professional comments on the international development of Chinese enterprises. Among his speech, he pointed out: “the globalization of Chinese organizations has demonstrated a rapid growing trend, so does the proportion of Non-state-owned companies. Merging and acquisition has been chosen as the main globalization strategy by Chinese enterprises. However, the globalization is not fully developed in this country, for instance in terms of the lagging in CSR (corporate social responsibility) and local talents cultivation, as compared with developed countries. Globalization does not only involve assets and markets, but also represents the soft power and organizational image of businesses.”

“The true meaning of globalization should be summarized as: creating new values through cross-culture diversity, and promoting sustainable organizational competence. In such continued flattening of virtualized digital times, the management and work efficiency are far worse than before”, as commented by Professor Nancy Jenster, who emphasized the management predicament in today’s virtual environment.

“The improvement of management efficiency depends on intercommunications between human beings, rather than technology”, as proposed by TMC expert of Berlitz, Mr.? Ila Granhi, who led a discussion upon how to improve management efficiency via applying cross-cultural teams.

As a world leading education organization, founded since 1878, Berlitz has developed an international assessment system COI (Cultural Orientations Indicator), which is an online testing tool for statistically validated appraisal of participants’ cultural preferences, devised based on business environments. Statistics has shown that more than 15,000 customers have used this program worldwide by now. Whilst, the TMC cross-culture management and global leadership training courses provides deep analysis and understanding on six tiers of culture, with an aim to master the cultural differences of different tiers affecting the work contexts, and eliminate the cultural conflicts.

Elites cross sectors have also been invited in this forum, including finance, architecture, medicine, and real estate and so on. They also joined in the discussion on their management experience amid the globalization process. Overall, this summit has not only elevated the depth of research and discussion on globalization topics, but also effectively analyzed the key points of business management and their operability, and initiated a new era for the cooperation of cross-country organizations.

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